Social Media & Marketing Specialist (Rolling Intake)

Job Summary 

The candidate will be in-charge of maintaining and enhancing the client's image on Social Media. Focusing on the company’s marketing efforts to help promote the client's services to their customers. Lastly, collaborating with the Marketing Manager and Content Creators.

Job Scope 

• Overseeing our Facebook, Instagram and LinkedIn pages
• Manage content creation and calendar (daily/weekly)
• Engage with customer base on social media platforms
• Respond to inbound social media traffic
• Find and engage new potential customers/followers
• Generate monthly statistical reports with social analytics and trends to track growth
• Measure web traffic and monitor SEO
• Report on online reviews and feedback
• Increase social media following
• Maintain website & app blogs, banners and pages
• Manage email platform, building, and scheduling emails

Education

Bachelor's degree in marketing, communications, journalism, or any related field

Work Experience

• Minimum of 2-3 years of experience in social media marketing or digital marketing
• Proven track record of successful social media campaigns and strategies

Knowledge & Skills

• In-depth knowledge of various social media platforms, their features, and best practices
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics)
• Excellent written and verbal communication skills 
• Strong copywriting and editing skills for social media content creation 
• Creative thinking and the ability to generate engaging content ideas 
• Understanding of digital marketing concepts, including SEO, paid advertising, and email marketing
• Basic graphic design skills and knowledge of image/video editing tools
• Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads)
• Collaboration and teamwork skills to work effectively with cross-functional teams