These are products that, while not risk-free, are a better alternative to cigarettes for those adults who would otherwise continue to smoke.
As a company, we are transforming, but we cannot achieve a smoke-free future alone. We need to continue earning the trust and active cooperation of a host of stakeholders across society, grounded in facts and science.
Find out more about our plans for a smoke-free future here: https://www.pmi.com/our-transformation