The company has a significant and growing presence in the ASEAN and Oceania markets. It is among the Philippines' pioneers in the industry. It has been operating for over 50 years since Mr. John Gokongwei, Jr. established Universal Corn Products Inc. in 1954, a cornstarch manufacturing plant in Pasig City.
URC has built three strong regional brands over the years— Jack 'n Jill for snack foods, C2 Cool and Clean for ready-to-drink tea, and Great Taste for coffee. These brands are becoming popular across the ASEAN region.
Promotions at Universal Robins Corporation rely heavily on employee performance. Though limited to the yearly promotion schedule of the company, employees are not required to have any specific tenure before being promoted to the next level.